FiveThreeFive had the pleasure working with Pretty Damn Sweet and a team of talented artists on creating Adobe Max 2023 intro animation. The opening film played on massive 30+ million pixel screens on the main stage at the Microsoft Theater in Los Angeles.

This animation visualizes the digital design process, incorporating elements like bounding boxes, anchor points, and motion paths. It features unexpected components such as development wireframes and glitched renders, turning them into key visual elements. The piece unfolds in a way that mimics the creation of digital art in real-time, offering an insight into the evolution of a design project.

Client: Adobe

Motion Studio: Pretty Damn Sweet

Creative Director: Stephen Gifford

Artists:

Christopher Lee
Rory McLean
Jon Mayes
Tetiana Kalina
Damir Morpuro
Michael Batista
Alex Trimpe
Alan Kichl
Adam Elder